Here is something you won’t learn in film school. You won’t learn about it when you train as an actor, and in fact, no matter the number of house parties and premieres you attend you probably won’t have any clue what it is. I sure didn’t. So what is this big secret? …this code-word? …this mythical double-verb-noun? It’s the step-repeat.
I repeat. A Step…Repeat. Did you get it that time? See, this is producer-talk/short-hand for a “step-AND-repeat.”
You would think that would clear it up. Right? Nope. Didn’t help me at all either. In fact even when busy with production activities (A.K.A. endless hours of calls and meetings) I still didn’t have a handle on this super-secret code word.
So here it is…the big reveal…you know that enormous backdrop that celebrities stand in front of when the press are taking their photos and interviewing them on the red carpet….yup. Thats it. That oversized placemat plastered with company logos. The runway for brand recognition. The graphical moomoo for those who want to be seen…that my friends is a step-repeat.
Now, when can you use this word? You get to use this super-secret code word when you have to call the graphics designer or the print house when ordering your….step-and-repeat.
That’s right, even print shops and graphics designers know what a step-and-repeat is, but not the producer. Go figure.
So, there is still that lingering question…why they heck to you call it a step-and-repeat? The answer will shock you. You may want to sit down first. Here we go:
It is called the step and repeat because when you walk the red-carpet: the goal is to be seen by all the press. So you
1) STEP forward, get your picture taken, and then you,
2) REPEAT the process…
…however many times you need to satisfy the blinding camera bulbs, rolling video cameras and live microphones.
And now that you know what a step-repeat is…here is JUNCTION’s fully proofed for the red carpet–at our release party at Bar 13 (PLUG) in New York City!